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As a trend that stands the test of time, gold is something that many fashion and beauty enthusiasts are drawn to. It’s a luxury that has long held up to scrutiny, and today, it’s a coveted ingredient in skincare products, from serums to eye masks.

But before you run to the nearest beauty counter, do your research on gold skin care. After all, you don’t want to spend your hard-earned money on a skincare product that doesn’t do any good for you.

There’s little scientific evidence that gold, even in colloidal (or nanoparticle) form, has anti-aging or other benefits for your skin. Plus, most of the studies that show gold to be beneficial were performed on a small number of people or were not conducted long enough for the results to be significant.

The most recent gold skin care research is focused on its use in creams that contain gold nanoparticles, which are a tiny size range of gold particles in water, usually colloidal. These particles can penetrate the skin, boosting the efficacy of skin care products, while delivering active ingredients to the deepest layers of the skin.

What’s more, gold can help reduce inflammation on the surface of the skin. This is important for those who suffer from inflammatory conditions like acne, eczema and psoriasis, which can make your skin more sensitive to irritants.

For those with more normal skin, gold can be a great way to add a powerful antioxidant to your routine. It can also help improve the skin’s elasticity, which reduces the appearance of fine lines and wrinkles, says dermatologist Corey L. Hartman, M.D., who specializes in dermatology in Birmingham, AL.